I recently tweeted Google’s Boutiques.com launch and a few hours later received a message from an old friend – she absolutely loved the site. My own impression of the site was good, but with my strong preference for menswear I couldn’t really get a feel for the site… so here is Janine Stein’s view and a good insight into how well boutiques.com worked for her…
I love that the style options on the left hand side are real and easy to understand. (I am Casual Chic btw and not Romantic or Edgy or Street or Boho. I’m not Classic either)
I love that it’s not defined by age.
I love seeing how my style plays out in all kinds of ways (through the tabs just under the top line) from blogs to celebrities to retailers to recommended things.
I can imagine buying something quickly that I see and realize I need.
I love that it becomes almost like a website for fashion ideas just for my style.
I love that it recognizes that fashion isn’t just for some, but for all.
I wish there was a High street option for retailer.
I wish it was in the UK.
I wish there was more suggested combinations like the sets in Polyvore.com (which I love too)
I can see that I will spend hours playing here, and I will recommend to all my friends.
I love it because I need a site like this more than most, as I need all the help I can get style-wise.
Quite fascinating in my opinion, to see a whole new level of browsing experience, tailored to you. It’s all about you and what you want. Not what others want. I love Google’s innovation and it will be interesting to see how retailers react to this…
now go check out Janine Stein’s blog