Are you spending resource, time and effort on improving conversion? Well done, you’re on the right path. However are you in full control of your online marketing? You are? Great.
If not, you’re probably in the majority. You’re working hard to ensure a percentage of all visitors leave their mark on your website every day. Whether it be leaving their details to request some print material or purchasing whatever you’re selling.
So you’ve done a grand job and conversion is up. At least it should be. But your traffic has also jumped. It’s jumped so high that your conversion has dropped! What now?
Look at your actual volumes. Conversion is a great measure of how well you’re utilising your traffic. However don’t forget to keep an eye on your metrics! What use is an increase in conversion if your traffic drops and your revenue remains constant..