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	<title>Depesh Mandalia</title>
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	<link>http://depeshmandalia.wordpress.com</link>
	<description>Another Internet Marketing and Website Conversion Blog</description>
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		<title>Depesh Mandalia</title>
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		<title>Designing for Your Customers &#8211; 2 Very Contrasting Brands</title>
		<link>http://depeshmandalia.wordpress.com/2010/12/13/designing-for-your-customers-2-very-contrasting-brands/</link>
		<comments>http://depeshmandalia.wordpress.com/2010/12/13/designing-for-your-customers-2-very-contrasting-brands/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 10:26:54 +0000</pubDate>
		<dc:creator>Depesh Mandalia</dc:creator>
				<category><![CDATA[Online Conversion]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[customer experience insight]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">https://depeshmandalia.wordpress.com/?p=128</guid>
		<description><![CDATA[Take a step back and look at your website &#8211; how well does it reflect your brand? There are many good examples of brands that translate their brand experience through to their website. And there are also a few examples of websites which are not pleasing to the eye and from the outside look a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=depeshmandalia.wordpress.com&amp;blog=2780234&amp;post=128&amp;subd=depeshmandalia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>An Ode to Google &#8211; Reasons I love Boutiques.com</title>
		<link>http://depeshmandalia.wordpress.com/2010/11/18/an-ode-to-google-reasons-i-love-boutiques-com/</link>
		<comments>http://depeshmandalia.wordpress.com/2010/11/18/an-ode-to-google-reasons-i-love-boutiques-com/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 21:18:34 +0000</pubDate>
		<dc:creator>Depesh Mandalia</dc:creator>
				<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://depeshmandalia.wordpress.com/?p=147</guid>
		<description><![CDATA[I recently tweeted Google&#8217;s Boutiques.com launch and a few hours later received a message from an old friend &#8211; she absolutely loved the site. My own impression of the site was good, but with my strong preference for menswear I couldn&#8217;t really get a feel for the site&#8230; so here is Janine Stein&#8217;s view and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=depeshmandalia.wordpress.com&amp;blog=2780234&amp;post=147&amp;subd=depeshmandalia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://depeshmandalia.wordpress.com/2010/11/18/an-ode-to-google-reasons-i-love-boutiques-com/feed/</wfw:commentRss>
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			<media:title type="html">Dee</media:title>
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			<media:title type="html">fashion</media:title>
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		<title>How &#8220;Stupid&#8221; is Behavioural Targeting?</title>
		<link>http://depeshmandalia.wordpress.com/2010/09/16/how-stupid-is-behavioural-targeting/</link>
		<comments>http://depeshmandalia.wordpress.com/2010/09/16/how-stupid-is-behavioural-targeting/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 13:28:56 +0000</pubDate>
		<dc:creator>Depesh Mandalia</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[behavioural targeting]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[personalisation]]></category>

		<guid isPermaLink="false">http://depeshmandalia.wordpress.com/?p=110</guid>
		<description><![CDATA[With so much talk about Behavioural Targeting&#8217;s opportunities to us Internet Marketers, it&#8217;s worth a little reflection on the purpose of Behavioural Targeting and a few of the issues which need ironing out. The Purpose of Behavioural Targeting It really is quite simple; track a user&#8217;s interaction with your website, and serve ads, promotions or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=depeshmandalia.wordpress.com&amp;blog=2780234&amp;post=110&amp;subd=depeshmandalia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">stupid-behavioural-targeting</media:title>
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			<media:title type="html">Targeting is not child&#039;s play...</media:title>
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			<media:title type="html">Don&#039;t stalk your consumer!</media:title>
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		<title>Think Vis 2010 &#8211; An Internet Marketing Conference To Attend</title>
		<link>http://depeshmandalia.wordpress.com/2010/09/06/think-vis-2010-an-internet-marketing-conference-to-attend/</link>
		<comments>http://depeshmandalia.wordpress.com/2010/09/06/think-vis-2010-an-internet-marketing-conference-to-attend/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 15:06:27 +0000</pubDate>
		<dc:creator>Depesh Mandalia</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://depeshmandalia.wordpress.com/?p=119</guid>
		<description><![CDATA[About Think Vis Think Visibility is a conference on points you might miss elsewhere at other online marketing events. Take advantage of well-known speakers and emerging talents and networking opportunities with industry experts worth listening to. The Think Vis events are usually held on a Saturday to ensure you get the opportunity to attend &#8211; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=depeshmandalia.wordpress.com&amp;blog=2780234&amp;post=119&amp;subd=depeshmandalia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://depeshmandalia.wordpress.com/2010/09/06/think-vis-2010-an-internet-marketing-conference-to-attend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dee</media:title>
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			<media:title type="html">think-visibility</media:title>
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		<item>
		<title>How Buying Online Can Be Worse Than The High Street</title>
		<link>http://depeshmandalia.wordpress.com/2010/08/31/how-buying-online-can-be-worse-than-the-high-street/</link>
		<comments>http://depeshmandalia.wordpress.com/2010/08/31/how-buying-online-can-be-worse-than-the-high-street/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:24:20 +0000</pubDate>
		<dc:creator>Depesh Mandalia</dc:creator>
				<category><![CDATA[Online Conversion]]></category>
		<category><![CDATA[behavioural targeting]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online conversion]]></category>
		<category><![CDATA[personalisation]]></category>

		<guid isPermaLink="false">https://depeshmandalia.wordpress.com/2010/08/31/how-buying-online-can-be-worse-than-the-high-street/</guid>
		<description><![CDATA[I wanted to purchase a digital camera. My 5 mega pixel camera from years back had its time, I was now looking for a 14.1MP camera &#8211; yeah baby! I saw an ad on the TV over the weekend (yes the old medium still works) which prompted me to take a look at this particular [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=depeshmandalia.wordpress.com&amp;blog=2780234&amp;post=98&amp;subd=depeshmandalia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://depeshmandalia.wordpress.com/2010/08/31/how-buying-online-can-be-worse-than-the-high-street/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Dee</media:title>
		</media:content>

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			<media:title type="html">digital camera woman pose</media:title>
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		<title>10 Step Random Social Media Strategy</title>
		<link>http://depeshmandalia.wordpress.com/2010/07/05/10-step-random-social-media-strategy/</link>
		<comments>http://depeshmandalia.wordpress.com/2010/07/05/10-step-random-social-media-strategy/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 18:42:32 +0000</pubDate>
		<dc:creator>Depesh Mandalia</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://depeshmandalia.wordpress.com/?p=83</guid>
		<description><![CDATA[Having been helping out a friend for his new Startup/SME recently, I advised on a few basic tips on social media (emphasis on basic) to get them thinking. So basic I thought I&#8217;d post the tips here, for anyone new to social media marketing. Social media has moved on leaps and bounds since I last [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=depeshmandalia.wordpress.com&amp;blog=2780234&amp;post=83&amp;subd=depeshmandalia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://depeshmandalia.wordpress.com/2010/07/05/10-step-random-social-media-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dee</media:title>
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			<media:title type="html">The Social Media Bandwagon</media:title>
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			<media:title type="html">Twitter Birdy</media:title>
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			<media:title type="html">Blogging, words and life</media:title>
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			<media:title type="html">Setting Social Media KPIs</media:title>
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		<item>
		<title>The Retail E-Commerce Challenge</title>
		<link>http://depeshmandalia.wordpress.com/2009/12/03/the-retail-e-commerce-challenge/</link>
		<comments>http://depeshmandalia.wordpress.com/2009/12/03/the-retail-e-commerce-challenge/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 18:27:36 +0000</pubDate>
		<dc:creator>Depesh Mandalia</dc:creator>
				<category><![CDATA[The World Wide Web]]></category>

		<guid isPermaLink="false">http://depeshmandalia.wordpress.com/2009/12/03/the-retail-e-commerce-challenge/</guid>
		<description><![CDATA[I&#8217;ve written before about the challenge of bringing a bricks and mortar sales operation online. Well it seems those in the know in the e-tail sector are all too aware of the relative poor level of sales being generated online for some of the well known high street retailers. Speaking recently to an e-tail Director, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=depeshmandalia.wordpress.com&amp;blog=2780234&amp;post=81&amp;subd=depeshmandalia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://depeshmandalia.wordpress.com/2009/12/03/the-retail-e-commerce-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dee</media:title>
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		<item>
		<title>SEO and Multivariate Testing &#8211; Be Aware</title>
		<link>http://depeshmandalia.wordpress.com/2009/11/06/seo-and-multivariate-testing-be-aware/</link>
		<comments>http://depeshmandalia.wordpress.com/2009/11/06/seo-and-multivariate-testing-be-aware/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 19:26:39 +0000</pubDate>
		<dc:creator>Depesh Mandalia</dc:creator>
				<category><![CDATA[Online Conversion]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[landing page optimisation]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://depeshmandalia.wordpress.com/?p=77</guid>
		<description><![CDATA[Multivariate Testing (MVT henceforth), the art of testing more than one page element in a given space of time simultaneously (almost) has proven its worth to me over the years on numerous projects. Gone are the days of testing single page variants and instead we can now test numerous permutations of pages with various page [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=depeshmandalia.wordpress.com&amp;blog=2780234&amp;post=77&amp;subd=depeshmandalia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://depeshmandalia.wordpress.com/2009/11/06/seo-and-multivariate-testing-be-aware/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dee</media:title>
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		<title>Affiliate marketing &#8211; the long-tail approach</title>
		<link>http://depeshmandalia.wordpress.com/2009/10/08/affiliate-marketing-the-long-tail-approach/</link>
		<comments>http://depeshmandalia.wordpress.com/2009/10/08/affiliate-marketing-the-long-tail-approach/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 22:44:58 +0000</pubDate>
		<dc:creator>Depesh Mandalia</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[brand seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://depeshmandalia.wordpress.com/2009/10/08/affiliate-marketing-the-long-tail-approach/</guid>
		<description><![CDATA[My biggest earning affiliate marketing website exists within a highly competitive sector: travel. The website itself targets the uk market which is a small playing field with a large number of players. Ranging from OTAs (Online Travel Agents), holiday providers, private and franchised accommodation providers, from hotels through to caravans, cottages, cruise ships and B&#38;Bs [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=depeshmandalia.wordpress.com&amp;blog=2780234&amp;post=72&amp;subd=depeshmandalia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://depeshmandalia.wordpress.com/2009/10/08/affiliate-marketing-the-long-tail-approach/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dee</media:title>
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		<title>Online Branding &amp; eMarketing Techniques</title>
		<link>http://depeshmandalia.wordpress.com/2009/09/22/online-branding-emarketing-techniques/</link>
		<comments>http://depeshmandalia.wordpress.com/2009/09/22/online-branding-emarketing-techniques/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 12:01:09 +0000</pubDate>
		<dc:creator>Depesh Mandalia</dc:creator>
				<category><![CDATA[Online Conversion]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[online branding]]></category>

		<guid isPermaLink="false">http://depeshmandalia.wordpress.com/2009/09/22/online-branding-emarketing-techniques/</guid>
		<description><![CDATA[I&#8217;ve spoken to a number of leading companies in the ecommerce arena recently including retail, advertising, investment and travel. Most of the brands, which will go unnamed for reasons of trust and confidentiality, have a strong traditional &#8216;offline&#8217; brand, well known as being leaders in their industry. However, they share 1 commonality &#8211; using their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=depeshmandalia.wordpress.com&amp;blog=2780234&amp;post=71&amp;subd=depeshmandalia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://depeshmandalia.wordpress.com/2009/09/22/online-branding-emarketing-techniques/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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